Apple has sent invitations for an October 28 media event in Los Angeles, and marketing chief Greg Joswiak has teased it with a short post saying he "can't wait to pro and tell next week," according to 9to5Mac and MacRumors.
What we know
The invitation artwork was sent to members of the press and shared on social media by Joswiak. The reports say the gathering is set for Wednesday, October 28, at 10 a.m. Pacific time in Los Angeles. Apple has not published a name or a product list for the occasion; "Pro and tell" appears to be a play on "show and tell" rather than an official title, and neither report links to an Apple newsroom post.
MacRumors notes that this is not expected to be a traditional keynote-style event. Instead, media are reportedly being invited to an in-person experience with hands-on time, which fits earlier reports that Apple planned an all-day launch session in Los Angeles.
What is rumored
Everything about the products themselves remains unconfirmed. MacRumors points to a new MacBook Pro with an OLED touchscreen, an entry-level MacBook Pro with an M6 chip, an M6 iMac and an iPad mini with an OLED display as the likely candidates. Those expectations trace back to earlier reporting by Bloomberg's Mark Gurman, who has also said some of the new Macs could go on sale on Friday, November 6.
Apple has not confirmed any of these products, their chips, or their release dates, so the details above should be treated as reporting and speculation until the company says otherwise.
Why it matters
The invitation turns weeks of rumors into a dated event. It follows a busy month that included the HomeView and Apple TV 4K announcements and the iPhone Duo pre-orders, and it points to a Mac and iPad refresh arriving in the days before November.
We will update this story when Apple publishes official details or when the company's press materials appear on October 28.
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