Apple captured about half of global smartphone revenue in Q3, Counterpoint Research says
Apple took roughly half of all smartphone revenue worldwide in the third calendar quarter of 2026, its highest share ever for that period, according to new data from Counterpoint Research. 9to5Mac reported the figures on November 5.
The numbers come from Counterpoint's global smartphone market report for the quarter. Samsung ranked second by revenue with 19 percent of the total, followed by Xiaomi at 6 percent, OPPO at 5 percent and vivo at 4 percent. The gap between Apple and the rest of the field is therefore very wide when measured in money rather than in units.