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Apple CEO John Ternus is reportedly pushing Craig Federighi to speed up software and AI, Bloomberg says

BusinessNov 9, 2026 at 2:13 AM

Apple's new chief executive is reportedly pressing the company's software leadership to move faster on artificial intelligence. According to a report from Bloomberg's Mark Gurman, summarized by 9to5Mac, John Ternus recently held a closed-door meeting with Craig Federighi, the software chief who also took over Apple's AI efforts after the departure of the company's former AI leader last year.

The report says Ternus is frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors. He is described as having urged Federighi to speed up Apple's software road map and to look beyond making necessary improvements to Siri.