#airpods

Apple Music has formally unveiled a new brand identity, a day after weeks of speculation fed by a monochrome app icon that surfaced in test software. According to 9to5Mac's report on the announcement, the service's official channels introduced the refresh on October 21, framing the new logo as something "made by sound."

Apple says the logo was captured entirely in camera rather than drawn digitally. The company describes the mark as physically shaped by an original composition created with the artist Fred again.. and NEST Acoustics. A behind-the-scenes video published alongside the announcement walks through how sound was used to bring the shape to life, though the details of the audio itself have not been spelled out.

Apple announced the fifth-generation AirPods on September 9. The standard model costs $129 and the version with a Wireless Charging Case costs $149. Pre-orders started the same day, and the earbuds reached stores on September 18 in the US and more than 65 other countries and regions.

The headline change is noise control. Apple says the open-ear active noise cancellation removes up to 50 percent more noise than AirPods 4 with ANC, and Transparency mode is also improved. Adaptive Audio blends the two depending on surroundings, and Conversation Awareness lowers media volume when the wearer starts to speak.