#macbook

TrendForce expects Apple to ship between 1.2 million and 1.5 million of its new OLED MacBook Pro in 2027, according to a report summarized by 9to5Mac. The forecast comes just days after Apple introduced the first touchscreen Mac, a MacBook Pro with a tandem OLED display that Apple calls PROLED XDR.

The market research firm sees Apple's move as a significant moment for the broader laptop industry. TrendForce projects that global OLED notebook shipments will grow by nearly 40 percent in 2026 and by more than 40 percent again in 2027, reaching 46.6 million units by 2030. Annual growth is expected to peak at 42.8 percent in 2028 before easing to 30.8 percent.

Apple's laptop line is easier to navigate if you ignore chip names at first and ask what you do all day. Exact models and prices change, so confirm current details on Apple's website.

Air or Pro? MacBook Air models are thin and light and are well suited to browsing, office work, school, coding and light photo editing. Pro models add more powerful chip options, better displays and cooling for sustained workloads, which matters for video editing, 3D, large code builds and music production.

Memory comes first. Because memory is part of the chip package on Apple silicon, you cannot add it later. If you keep many apps and browser tabs open, or work with big files, choosing more memory is usually the most valuable upgrade.