Apple's iPad shipments fell 27.5 percent in Q3 as the tablet market hit a three-year low, Omdia says
Apple's iPad business had a rough third quarter, according to new market data from research firm Omdia, which was relayed by 9to5Mac and MacMagazine.
Omdia says Apple shipped 11.5 million iPads in the third quarter of 2026. That is a 27.5 percent decline from the same period a year earlier, and it left Apple with a 36 percent share of global tablet shipments, down 2.2 percentage points year over year.
Apple was not alone. Omdia reports that total tablet shipments fell 23 percent, from 41.8 million units in the third quarter of 2025 to 32.2 million units this year, which the firm describes as the lowest level in nearly three years.